Thursday, 27 January 2011

EVALUATION POST FOUR - What have you learnt from your audience feedback?

What have you learned from your audience feedback? by Singer102

Luckily, our audience feedback seems to be mostly positive with a strong emphasis on the comedy of the video being made.

Yaz, our first interviewee stated that she enjoyed the way in which the video made her laugh but still had an important message being the only candidate to make a truly constructive criticism in the development of the video itself. I have stated previously that the video was intended for viral consumption and therefore we took influence from the ideas of low budget production in the misé en scene, especially location. The scene that Yaz particularly took offence too was shot within a classroom we are taught in and she pointed this out without withdrawal. In my opinion that could be detrimental to our overall production with the classic misnomer of retro Sci-Fi and the comedic value of cheapness. Consequently, I honestly believe that this image enhances the attitude of a 'viral' production and references the representation of low budget media in a modern manner. A contemporary exposition of the concepts can e deemed to fetter the young female age group Yaz represents at this moment in time, but with opinions from other sources contradict this view and take the endearing aspect.

My interview with Elliot was approached to be more relaxed to try and entice an opinion from someone outside our target market. Once again he received the text well and took the concept of a Comedic Music Video in his stride. He enlightened us to the success of of the image and sound relationship and the splicing of the sound from diegetic to non-diegetic, which acted to combine the two sources and converge their intent. Our intention as producers of a music video is to elaborate on our interpretation of a song as a source text to make it more accessible to the audience through the exposition of the single throughout distribution. The synonymous virtue of the two media texts dictates our work as a success.

He accepted the verisimilitude of the piece whilst having to construct information from the lack of the dominant ideology that men are superior. We suggest that stacy is superior by using a masculine voice on her, but she is quite clearly a woman. A conflict of ideaologies occurs and someone who is male outside our target market as a heterosexual could have possibly not accepted this aspect of our reality. Deliberately we constructed this reality, a lack of masculine presence and a clear defnition of sexualitry without gender contrast we have a product which perhaps does not have the dimension a tension between gender could create and our conflict would be increased with an implied socio-interaction.

And finally, there was Jonny. As a muso he had alot of opinions on the song but we struggled to get alot out of him interms of the video. The most valueable piece of the puzzle in his interpretation was the pardoic style of our video we had not intended to induce. Perhaps in pursuit of the 'indie' youtube-esque production style we missed the connection between the retaliation of online media to the mass-consumed workings of larger studios and the conventions pursued by the to produce lack-lustre material.

Jonny raised an important concept. the repetition of image is important in a music video. It is easier for the audience to accept in a short time and certain images may be out of place in our video.The character is not established, has an awkward framing and initial edit. With repeption of the idea that members of the public could be holding melons in a 'boob' like fashion would even enhance the comedy of the video and give the audience a participation and element of owbnership of the video. When the content is not being consumed this visual catach phrase would be repeated out of context and give the audience consumption of the material in any presence, all they need are melons.

Thursday, 2 December 2010

FINISHED ANCILLARY 2 - POSTER

Maroon 5

I saw this poster and became fascinated with Japanese script.

In a western form of popular culture the script would be associtated with J-pop and childhood hyperactivity if used properly, hence my inclusion in my promotional poster .