Sunday, 31 October 2010

Sia - You've Changed



Evidence for the argument of a home-grown production is truly prominent in this video by Sia.

The props throughout the video are made of cardboard, roughly cut and not a polished material and are seemingly cheap but the 'cuteness' and non pretentious outlook created by these props is what reflects the flirtatious and fun prowess of the song. Again the suggestion of an overly empowered performance from the actors in this video is not 'cheesey' but just pure fun and for comedy.

The balance of a 'rushed job' and successful music video perhaps come form the source material of videogames such as 'Singstar' which are therefore parodied in the video, if the parody had been of a less 'all inclusive' product I believe the audience reaction would have been poor.

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